Trade Chat - Creating Customized Digital Experiences for B2B Buyers
In today's digital age, creating customized digital experiences for international B2B buyers has become increasingly important for companies looking to stay competitive in the marketplace. Global B2B buyers have come to expect personalized experiences similar to those they receive as consumers, and companies must be able to meet these expectations to succeed. However, it doesn’t always make sense for companies to build ecommerce capabilities and to sell their products on their own website. Sometimes it is better to rely on your existing distributors and partners to do that for you.
In this webinar we will discuss international best practices and share case studies of global B2B companies that have successfully created customized digital experiences for their buyers and in the process increased customer satisfaction, loyalty, and sales.
Meet the speakers:
Henry Burr
Head of Consulting & User Experience, Vaimo
Read his full bio
Sara Moreno
Sr International Trade Specialist, U.S. Commercial Service
Read her full bio here.
